<object width="200" height="200" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#4,0,0,0">
  <param name="src" value="clock.swf" />
  <param name="quality" value="high" />
  <embed src="clock.swf" type="application/x-shockwave-flash" width="200" height="200" quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed>
</object>

<object type="application/x-shockwave-flash data="c.swf?path=movie.swf" width="400" height="300">
<param name="movie" value="c.swf?path=movie.swf" />
<img src="noflash.gif" width="200" height="100" alt="" />
</object>

<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" width="300" height="120">
<param name="movie" value="http://www.macromedia.com/shockwave/download/triggerpages_mmcom/flash.swf"> 
<param name="quality" value="high">
<param name="bgcolor" value="#FFFFFF">
<!--[if !IE]> <-->
<object data="http://www.macromedia.com/shockwave/download/triggerpages_mmcom/flash.swf" width="300" height="120" type="application/x-shockwave-flash">
<param name="quality" value="high">
<param name="bgcolor" value="#FFFFFF">
<param name="pluginurl" value="http://www.adobe.com/go/getflashplayer">
FAIL (the browser should render some flash content, not this).
</object>
<!--> <![endif]-->
</object>

<div id="altContent">这里是flash内容，当前的浏览器没有安装或者FlashPlyaer版本不够高，请从<a href="http://www.adobe.com/go/getflashplayer">这里</a>下载安装最新的FlashPlyaer</div>

<script type="text/javascript" src="swfobject.js"></script> 
<script type="text/javascript">
    swfobject.embedSWF("myflash.swf", "altContent", "300", "120", "9.0.0", "expressInstall.swf"); 
</script>

<div id="altContent">这里是flash内容，当前的浏览器没有安装或者FlashPlyaer版本不够高，请从<a href="http://www.adobe.com/go/getflashplayer">这里</a>下载安装最新的FlashPlyaer</div>

<script type="text/javascript" src="swfobject.js"></script> 
<script type="text/javascript">
 var flashvars = {
     id:"myid",
     age:"myage",
     nickName:"mynickname"
 }
 var params = {
     menu: "false",
     allowFullscreen: "false",
     allowScriptAccess: "always",
     bgcolor: "#ffffff",
     wmode: "transparent"
 }
 var attributes = {
     id: "myswfcontent",
     name: "myswfcontent"

}
 swfobject.embedSWF("myflash.swf", "altContent", "100%", "100%", "9.0.0", "expressInstall.swf", flashvars, params, attributes);
 </script>

<script type="text/javascript" src="swfobject.js"></script> 
<script type="text/javascript">
//不常用方法一，应该没人想这么写…
var flashvars = {};
flashvars.id:"myid";
flashvars.age:"myage";
flashvars.nickName:"mynickname";
var params = {};
params.menu: "false";
params.allowFullscreen: "false";
params.allowScriptAccess: "always";
params.bgcolor: "#ffffff";
params.wmode: "transparent";
var attributes = {};
attributes.id: "myswfcontent";
attributes.name: "myswfcontent";
swfobject.embedSWF("myflash.swf", "altContent", "100%", "100%", "9.0.0", "expressInstall.swf", flashvars, params, attributes);
</script>
<script type="text/javascript">
//不常用方法二，将初始化变量写成一句，代码简洁，但阅读困难，不推荐
swfobject.embedSWF("myflash.swf", "altContent", "100%", "100%", "9.0.0", "expressInstall.swf", ｛id:"myid",age:"myage",nickName:"mynickname"｝, {menu:"false",allowFullscreen:"false",allowScriptAccess:"always",bgcolor:"#ffffff",wmode:"transparent"}, {id:"myswfcontent",name:"myswfcontent"});
</script>

swfobject.embedSWF(swfUrlStr, replaceElemIdStr, widthStr, heightStr, swfVersionStr, xiSwfUrlStr, flashvarsObj, parObj, attObj, callbackFn)

swfUrl（String ，必须）指定SWF的URL。
id（String ，必须）指定将会被Flash内容替换的HTML元素的id。
width（String，必须）指定SWF的宽。
height（String，必须）指定SWF的高。
version（String，必须）指定你发布的SWF对应的Flash Player版本（格式为：major.minor.release）。
expressInstallSwfurl（String，可选）指定expressInstall.swf的URL并在客户端FlashPlyaer版本低于version指定的数值时激活Adobe express install自动升级客户端的FlashPlyaer。
flashvars（ Object ,可选）用name:value对指定你的flashvars。
params（Object ,可选）用name:value对指定你的嵌套object元素的params。
Attributes（Object, 可选）用name:value对指定object的属性。
callbackFn（JavaScript function, 可选）定义一个在执行embedSWF方法后，嵌入flash成功或失败后都可以回调的 JS 函数

swfobject.embedSWF("myflash.swf", "altContent", "100%", "100%", "9.0.0", "null", null, params, attributes);

<div id="myFlash">
    The "You don\'t have flash" message.Or any other backup content.
</div>

<script type="text/javascript">

$(document).ready(
    function() {
        $(\'#myFlash\').flash(\'fireworks.swf\');
    }
);
</script>

<div id="myFlashVars"></div>

<script type="text/javascript">
$(document).ready(
    function () {
        $(\'#myFlashVars\').flash(
            {
                // 传入 flash url
                swf: \'test_flashvars.swf\',
                // 传值
                  flashvars: {
                    name1: \'jQuery\',
                    name2: \'SWFObject\',
                    name3: \'Plugin\'
                }
            }
        );
    }
);
</script>