乘风破浪,遇见Apple App Store新政策,阅读器类应用被允许跳转链接支付
官宣
https://www.apple.com/newsroom/2021/09/japan-fair-trade-commission-closes-app-store-investigation/
为了与日本公平贸易委员会达成调查和解,正式宣布“阅读器”类iOS应用可以使用跳转网站的方式,使用第三方支付,正式生效时间为2022年初、范围为全球。
中文版:
今日,苹果公司宣布将在App Store发布更新,结束日本公平贸易委员会(JFTC)的调查。这一更新将允许“阅读器”应用程序的开发者在其网站上添加一个应用内链接,以便用户设置或管理账户。虽然该协议是与JFTC达成的,但苹果将在全球范围内对该商店的所有阅读器应用程序实施这一改变。阅读器应用程序提供以前购买的内容或数字杂志、报纸、书籍、音频、音乐和视频的内容订阅。
为了确保安全无缝的用户体验,App Store的指导方针要求开发者使用苹果的应用内支付系统销售数字服务和订阅服务。由于阅读应用的开发者不提供应用内的数字商品和服务,苹果同意JFTC允许这些应用的开发者分享一个链接到他们的网站,以帮助用户设置和管理自己的账户。
在这一改变于2022年初生效之前,苹果将更新其指导方针和审查程序,以确保阅读应用程序的用户继续在应用商店获得安全的体验。虽然通过App Store商业系统进行应用内购买仍然是用户最安全、最值得信赖的支付方式,但苹果还将帮助阅读应用开发商在用户链接到外部网站进行购买时保护用户。
“对我们来说,对App Store的信任就是一切。App Store的重点始终是为用户创造安全的体验,同时帮助他们在自己喜欢的设备上找到并使用优秀的应用。”“我们非常尊重日本公平贸易委员会(Japan Fair Trade Commission),并感谢我们共同所做的工作,这将帮助阅读器应用程序的开发者更容易地为用户设置和管理他们的应用程序和服务,同时保护他们的隐私和保持他们的信任。”
在此之前,App Store上周宣布了一系列调整,让开发者能够更灵活地接触用户,调整价格,发展业务。上周,苹果还推出了新闻合作伙伴计划(News Partner Program),以支持当地新闻,并在App Store上帮助新闻机构。
随着今天宣布的更新,App Store对用户和开发者来说都是一个更好的市场。苹果已经为超过3000万注册开发者提供了他们需要的所有工具、资源和支持,以便在苹果平台上为全球超过10亿的客户开发和交付软件。
英文版:
Apple today announced an update coming to the App Store that closes an investigation by the Japan Fair Trade Commission (JFTC). The update will allow developers of “reader” apps to include an in-app link to their website for users to set up or manage an account. While the agreement was made with the JFTC, Apple will apply this change globally to all reader apps on the store. Reader apps provide previously purchased content or content subscriptions for digital magazines, newspapers, books, audio, music, and video.
To ensure a safe and seamless user experience, the App Store’s guidelines require developers to sell digital services and subscriptions using Apple’s in-app payment system. Because developers of reader apps do not offer in-app digital goods and services for purchase, Apple agreed with the JFTC to let developers of these apps share a single link to their website to help users set up and manage their account.
Before the change goes into effect in early 2022, Apple will update its guidelines and review process to make sure users of reader apps continue to have a safe experience on the App Store. While in-app purchases through the App Store commerce system remain the safest and most trusted payment methods for users, Apple will also help developers of reader apps protect users when they link them to an external website to make purchases.
“Trust on the App Store is everything to us. The focus of the App Store is always to create a safe and secure experience for users, while helping them find and use great apps on the devices they love,” said Phil Schiller, Apple Fellow who oversees the App Store. “We have great respect for the Japan Fair Trade Commission and appreciate the work we’ve done together, which will help developers of reader apps make it easier for users to set up and manage their apps and services, while protecting their privacy and maintaining their trust.”
This update follows a number of changes to the App Store announced last week, which give developers more flexibility and resources to reach their customers, tailor their price points, and grow their businesses. Last week, Apple also launched the News Partner Program to support local journalism and help news organizations on the App Store.
With the update announced today, the App Store continues to evolve to be an even better marketplace for users and developers alike. Already, Apple provides more than 30 million registered developers with all the tools, resources, and support they need to create and deliver software to over a billion customers around the world on Apple platforms.